For perimenopause and menopause
Thinning at the crown? It's not you. It's the change.
As estrogen shifts, more hairs can slip out of their growth phase at once. Firmora is a daily supplement made for women's hair through perimenopause and beyond, with ultrasonically extracted botanicals, biotin, zinc and selenium.*
Sound familiar?
What perimenopause can do to your hair
Hair changes are one of the most common, and least talked about, parts of the change.
Your part looks wider than it used to
Thinning around the crown and temples is one of the most common hair changes in perimenopause.
Your ponytail feels thinner
When fewer hairs are in their growth phase, volume drops over time, even if you don't see much shedding.
Your hair feels drier and more fragile
Many women notice texture changes along with thinning as hormones shift.
At the root
How Firmora supports your follicles
As hormones shift, follicles can spend less time in their growth phase. Here's where each part of the formula comes in.
- 1The hair shaft
Built from keratin
Each hair is made almost entirely of keratin, a protein built from amino acids. Firmora provides L-cysteine, a building block of keratin, alongside L-lysine.
- 2The follicle
Under stress and hormone shifts
Stress, perimenopause and pregnancy can push follicles out of their growth phase early. Firmora includes ashwagandha, an adaptogen traditionally used to help the body handle stress, and saw palmetto, traditionally used in hair formulas.
- 3The hair bulb
Where new hair is made
Its cells are among the fastest-dividing in your body, so they need a steady supply of nutrients. Biotin, zinc and selenium contribute to the maintenance of normal hair.
- 4The blood supply
Feeding the follicle
Tiny blood vessels deliver oxygen and nutrients to the bulb. Vitamin B12 contributes to normal red blood cell formation, and vitamins B6 and D3 support normal cell function.
Illustration for explanation. Firmora is a dietary supplement and is not intended to diagnose, treat, cure or prevent any disease.
Why 90 days
How the hair cycle works
Understanding the cycle explains why shedding seems to come out of nowhere, and why anything honest takes months.
↻ The cycle repeats
- Growth phase
Most hairs are growing
At any time, most of the hair on your head is in its growth phase, which lasts for years.
- The trigger
Hormones and stress shift the balance
Perimenopause, pregnancy and stress can push more hairs into the resting phase at once.
- 2 to 3 months later
That's when you see shedding
Resting hairs usually fall out a couple of months after the trigger, long after you've forgotten it.
- The answer
Consistency over a full cycle
Supporting hair from the inside works on the hair you're growing now. Give it at least 90 days.
Our test group
What 100 women reported
Before launch, 100 women took Firmora daily and reported on shedding, new growth and texture.
reported less shedding within 3 months*
reported visible new growth by month six*
reported better texture and strength*
*Self-reported results from Firmora's test group of 100 women. Not a clinical trial. Individual results vary.
From verified buyers
In their words
“I have tried a plethora of hair supplements since I started experiencing shedding and hair thinning after my 4th child, but to no avail. I have been on Firmora for only one month and I'm already seeing little baby hairs filling in on my temples and my hairline!”Anna P. · Verified buyer
“So far it's been good, I can see a difference in texture and general health. I will know more after I have been taking it for longer.”Elizabeth H. · Verified buyer
Real reviews from verified Firmora buyers. Individual results vary.
What's inside
Made to work, not just to sell.
Two capsules a day. Every ingredient and amount is on our label, and every batch is independently tested for heavy metals.
- Organic botanicals, ultrasonically extracted at low temperature
- Biotin, zinc, selenium, vitamin D3 and B12 in every serving
- Chlorella for nutrient density. It's why the capsules are green.
- No gummies, no sugar, no rice-hull fillers
- Independently lab-tested for heavy metals
Ready to start?
Give it a full hair cycle
Most women need about 90 days to see a difference, so the 90-Day Protocol is the plan we recommend.
One bottle
30-day supply, one-time purchase
- Free shipping
- 30-day returns on unopened bottles
- A good way to start; most women need 90 days to judge results
90-Day Protocol
3 bottles delivered every 90 days
- A full hair cycle’s worth, the time it takes to see a difference
- Better price than monthly
- Free shipping, skip or cancel anytime
Monthly
1 bottle delivered every month
- Free shipping
- Skip, pause or cancel anytime
Best value
Annual Protocol
12 bottles in one shipment, paid once. $54.08 per bottle, final sale.
Subscriptions renew automatically. Skip, pause or cancel anytime from your account.
Questions
Questions about hair and perimenopause
Is hair thinning normal in perimenopause?
Yes. Hair changes are very common as estrogen and progesterone shift. If your hair loss is sudden, patchy or comes with other symptoms, talk to your doctor to rule out other causes.
Does Firmora contain hormones?
No. Firmora is vitamins, minerals, chlorella, amino acids and ultrasonically extracted botanicals. Every ingredient and amount is on our label.
Can I take Firmora with HRT or other medication?
Please check with your doctor before starting Firmora if you take any medication, including hormone therapy.
How long until I see results?
Hair grows in cycles, so this takes patience. In our test group of 100 women, 93% reported less shedding within three months and 87% reported visible new growth by month six.* That's why we recommend the 90-Day Protocol.
*Self-reported results. Individual results vary.
I have a thyroid condition. Can I take Firmora?
Firmora contains iodine, kelp and ashwagandha, which can affect thyroid function. Please talk to your doctor before starting.
Does Firmora affect lab tests?
Firmora contains 3,000 mcg of biotin. High-dose biotin can interfere with some lab tests, including thyroid and heart tests. Tell your doctor you take biotin before any blood work.
What's your refund policy?
Unopened single bottles can be returned within 30 days of delivery, one return per customer. A $25 shipping and restocking fee is deducted from the refund. The 90-Day and Annual Protocols are final sale. You can cancel any subscription before your next billing date.
Truth. Purity. Results.
Your hair, on your terms.
Start today, give it 90 days, and see what consistency can do.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Test group results are self-reported by 100 women; individual results vary. Pregnant or nursing, taking medication, or have a medical condition (including thyroid conditions)? Talk to your doctor before use.