Why hair shedding shows up late
The shedding started months ago.
The hair in your drain today was set in motion two to three months ago. Here's why that happens, what Firmora does about it, and why 90 days is the honest timeline.*
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The hair cycle
Why it shows up months later
Hair grows in cycles. A trigger like stress, a baby or perimenopause pushes more hairs into their resting phase at once, and they fall out a couple of months later, long after you've forgotten the trigger.
↻ The cycle repeats
- Growth phase
Most hairs are growing
At any time, most of the hair on your head is in its growth phase, which lasts for years.
- The trigger
Hormones and stress shift the balance
Perimenopause, pregnancy and stress can push more hairs into the resting phase at once.
- 2 to 3 months later
That's when you see shedding
Resting hairs usually fall out a couple of months after the trigger, long after you've forgotten it.
- The answer
Consistency over a full cycle
Supporting hair from the inside works on the hair you're growing now. Give it at least 90 days.
How it works
What each part of Firmora does
Hair changes start below the surface. Here's where each part of the formula comes in.
- 1The hair shaft
Built from keratin
Each hair is made almost entirely of keratin, a protein built from amino acids. Firmora provides L-cysteine, a building block of keratin, alongside L-lysine.
- 2The follicle
Under stress and hormone shifts
Stress, perimenopause and pregnancy can push follicles out of their growth phase early. Firmora includes ashwagandha, an adaptogen traditionally used to help the body handle stress, and saw palmetto, traditionally used in hair formulas.
- 3The hair bulb
Where new hair is made
Its cells are among the fastest-dividing in your body, so they need a steady supply of nutrients. Biotin, zinc and selenium contribute to the maintenance of normal hair.
- 4The blood supply
Feeding the follicle
Tiny blood vessels deliver oxygen and nutrients to the bulb. Vitamin B12 contributes to normal red blood cell formation, and vitamins B6 and D3 support normal cell function.
Illustration for explanation. Firmora is a dietary supplement and is not intended to diagnose, treat, cure or prevent any disease.
More than hair
One formula, whole-body support
Hair is why most women start Firmora. The same vitamins and minerals also support your skin, nails, energy and more.*
Support for healthy-looking skin
Vitamin C contributes to normal collagen formation for the normal function of skin. Biotin, zinc and vitamin A contribute to the maintenance of normal skin.*
Support for normal nails
Zinc and selenium contribute to the maintenance of normal nails.*
Less of that tired feeling
Vitamins B6 and B12 contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue.*
Support for a steady mind
Vitamins B6 and B12 contribute to normal psychological function and the normal function of the nervous system.*
Everyday defenses
Vitamins A, C and D3, zinc and selenium contribute to the normal function of the immune system.*
Protection at the cell level
Vitamins C and E, zinc and selenium contribute to the protection of cells from oxidative stress.*
Already taking a few of these?
Biotin Hair, skin and nails gummy Vitamin C Vitamin D3 Zinc Selenium B12
Firmora brings them together in one daily serving of 2 capsules, so many women find they can take fewer bottles, not more. Because Firmora already has generous amounts of zinc, selenium, vitamin D3 and vitamin A, don't double up with a separate supplement or multivitamin without asking your doctor or pharmacist, and check with them before you stop anything you've been prescribed.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
From verified buyers
In their words
“I have tried a plethora of hair supplements since I started experiencing shedding and hair thinning after my 4th child, but to no avail. I have been on Firmora for only one month and I'm already seeing little baby hairs filling in on my temples and my hairline!”Anna P. · Verified buyer
“So far it's been good, I can see a difference in texture and general health. I will know more after I have been taking it for longer.”Elizabeth H. · Verified buyer
Real reviews from verified Firmora buyers. Individual results vary.
Fortune favors the consistent
What 90 days actually looks like
Start the ritual
Two capsules with water, ideally with breakfast.
Shedding starts to slow
Many women notice less hair in the drain first.
Stronger-feeling strands
A full hair cycle in.
Visible new growth
Reported by most of our test group.
Typical experience based on our test group. Individual results vary.*
Our test group
What 100 women reported
reported less shedding within 3 months*
reported visible new growth by month six*
reported better texture and strength*
*Self-reported results from Firmora's test group of 100 women. Not a clinical trial. Individual results vary.
Ready to start?
Give it one full hair cycle
Most women need about 90 days to judge results. Start with one bottle, or save with the 90-Day Protocol. Either way, your first bottle is guaranteed. See our refund policy for terms.
90-Day Protocol
3 bottles delivered every 90 days
- A full hair cycle’s worth, the time it takes to see a difference
- First bottle guaranteed (see terms)
- Free shipping, skip or cancel anytime
Start for $39
Your first bottle, then $69 a month
- Cancel anytime, no commitment
- First bottle guaranteed (see terms)
- Free shipping on every order
One bottle
30-day supply, no subscription
- Free shipping
- First bottle guaranteed (see terms)
- Most women need 90 days to judge results
Best value
Annual Protocol
12 bottles in one shipment, paid once. It doesn’t renew. $54.08 per bottle, final sale.
Subscriptions renew automatically. Skip, pause or cancel anytime from your account. See our First-Bottle Guarantee terms.
Questions
Good questions, honest answers
How long until I see results?
Hair grows in cycles, so this takes patience. In our test group of 100 women, 93% reported less shedding within three months and 87% reported visible new growth by month six.* That's why we recommend the 90-Day Protocol.
*Self-reported results. Individual results vary.
Which plan should I choose?
Most women need about 90 days to judge results, so the 90-Day Protocol is the plan we recommend, and your first bottle is guaranteed (see terms). Committed for the year? The Annual Protocol is the lowest price per bottle; it's a one-time purchase that doesn't renew, and it's final sale. Want to start smaller? A single bottle is the easiest way to begin. Still unsure? Take the 60-second hair quiz.
What's your refund policy?
Try Firmora for a full hair cycle. Your first order is covered by our First-Bottle Guarantee: if it isn't right for you, contact us between day 21 and day 45 after delivery and return all bottles for a refund. One per customer. Orders placed with a discount code aren't covered, and the Annual Protocol is final sale. You can cancel any subscription before your next billing date. Read the full policy.
Can I take Firmora while breastfeeding?
Please talk to your doctor before taking Firmora if you're breastfeeding. Firmora contains botanicals, including ashwagandha and kelp, that haven't been established as safe for nursing. Many of our customers start Firmora once they've finished nursing, when postpartum shedding is often still noticeable.
Can I take Firmora while pregnant or trying to conceive?
We don't recommend Firmora during pregnancy. If you're pregnant or trying to conceive, talk to your doctor first.
I have a thyroid condition. Can I take Firmora?
Firmora contains iodine, kelp and ashwagandha, which can affect thyroid function. Please talk to your doctor before starting.
Does Firmora affect lab tests?
Firmora contains 3,000 mcg of biotin. High-dose biotin can interfere with some lab tests, including thyroid and heart tests. Tell your doctor you take biotin before any blood work.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Test group results are self-reported by 100 women; individual results vary. Pregnant or nursing, taking medication, or have a medical condition (including thyroid conditions)? Talk to your doctor before use.