Women's hair supplement · 2 capsules a day
Made for your hair. Good for so much more.
Firmora was formulated to nourish your hair from the inside for thicker, fuller-looking hair. The same vitamins and minerals also support your skin, nails, energy and immune system.*
Your first bottle is $39 when you subscribe. Cancel anytime.
More than hair
One formula, whole-body support
Hair is why most women start Firmora. The same vitamins and minerals also support your skin, nails, energy and more.*
Support for healthy-looking skin
Vitamin C contributes to normal collagen formation for the normal function of skin. Biotin, zinc and vitamin A contribute to the maintenance of normal skin.*
Support for normal nails
Zinc and selenium contribute to the maintenance of normal nails.*
Less of that tired feeling
Vitamins B6 and B12 contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue.*
Support for a steady mind
Vitamins B6 and B12 contribute to normal psychological function and the normal function of the nervous system.*
Everyday defenses
Vitamins A, C and D3, zinc and selenium contribute to the normal function of the immune system.*
Protection at the cell level
Vitamins C and E, zinc and selenium contribute to the protection of cells from oxidative stress.*
Already taking a few of these?
Biotin Hair, skin and nails gummy Vitamin C Vitamin D3 Zinc Selenium B12
Firmora brings them together in one daily serving of 2 capsules, so many women find they can take fewer bottles, not more. Because Firmora already has generous amounts of zinc, selenium, vitamin D3 and vitamin A, don't double up with a separate supplement or multivitamin without asking your doctor or pharmacist, and check with them before you stop anything you've been prescribed.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Skin and collagen
Healthy hair and healthy-looking skin start in the same place
Hair, skin and nails are built from many of the same nutrients. That's why a formula made for your hair also shows up for the rest of you.*
- Vitamin C contributes to normal collagen formation for the normal function of skin*
- Biotin, zinc and vitamin A contribute to the maintenance of normal skin*
- Zinc and selenium contribute to the maintenance of normal nails*
Simplify your cabinet
One bottle instead of a shelf
If you're buying biotin, a hair, skin and nails gummy, vitamin D3, zinc or B12 separately, Firmora brings them together in one daily serving.
| Firmora | Buying them separately | Typical hair gummy | |
|---|---|---|---|
| Capsules a day | 2 | 5 or more | 2–3 gummies |
| Biotin, zinc and selenium | ✓ | 3 bottles | Varies |
| Vitamins A, C, D3 and E | ✓ | Up to 4 bottles | Varies |
| Vitamins B6 and B12 | ✓ | 1–2 bottles | Varies |
| Organic botanicals, ultrasonically extracted | ✓ | — | — |
| No added sugar | ✓ | Varies | — |
Illustrative comparison. Separate supplements and gummies vary by brand. Firmora is not a complete multivitamin. Ask your doctor or pharmacist before combining it with other supplements or stopping anything you've been prescribed.
Still hair first
How Firmora supports your follicles
Hair changes start below the surface. Here's where each part of the formula comes in.
- 1The hair shaft
Built from keratin
Each hair is made almost entirely of keratin, a protein built from amino acids. Firmora provides L-cysteine, a building block of keratin, alongside L-lysine.
- 2The follicle
Under stress and hormone shifts
Stress, perimenopause and pregnancy can push follicles out of their growth phase early. Firmora includes ashwagandha, an adaptogen traditionally used to help the body handle stress, and saw palmetto, traditionally used in hair formulas.
- 3The hair bulb
Where new hair is made
Its cells are among the fastest-dividing in your body, so they need a steady supply of nutrients. Biotin, zinc and selenium contribute to the maintenance of normal hair.
- 4The blood supply
Feeding the follicle
Tiny blood vessels deliver oxygen and nutrients to the bulb. Vitamin B12 contributes to normal red blood cell formation, and vitamins B6 and D3 support normal cell function.
Illustration for explanation. Firmora is a dietary supplement and is not intended to diagnose, treat, cure or prevent any disease.
Our test group
What 100 women reported
Before launch, 100 women took Firmora daily and reported on shedding, new growth and texture.
reported less shedding within 3 months*
reported visible new growth by month six*
reported better texture and strength*
*Self-reported results from Firmora's test group of 100 women. Not a clinical trial. Individual results vary.
From verified buyers
In their words
“I have tried a plethora of hair supplements since I started experiencing shedding and hair thinning after my 4th child, but to no avail. I have been on Firmora for only one month and I'm already seeing little baby hairs filling in on my temples and my hairline!”Anna P. · Verified buyer
“So far it's been good, I can see a difference in texture and general health. I will know more after I have been taking it for longer.”Elizabeth H. · Verified buyer
Real reviews from verified Firmora buyers. Individual results vary.
Choose your plan
Give it a full hair cycle
Start for $39 and give it a full hair cycle. Most women need about 90 days to see a difference. Cancel anytime.
90-Day Protocol
3 bottles delivered every 90 days
- A full hair cycle’s worth, the time it takes to see a difference
- First bottle guaranteed (see terms)
- Free shipping, skip or cancel anytime
Start for $39
Your first bottle, then $69 a month
- Cancel anytime, no commitment
- First bottle guaranteed (see terms)
- Free shipping on every order
One bottle
30-day supply, no subscription
- Free shipping
- First bottle guaranteed (see terms)
- Most women need 90 days to judge results
Best value
Annual Protocol
12 bottles in one shipment, paid once. It doesn’t renew. $54.08 per bottle, final sale.
Subscriptions renew automatically. Skip, pause or cancel anytime from your account. See our First-Bottle Guarantee terms.
Questions
Good questions, honest answers
Is Firmora just a hair supplement?
Hair is what it was made for, and it's why most women start. But the same biotin, zinc, selenium and vitamins A, C, D3, E, B6 and B12 also support your skin, nails, energy and immune system.* See what each nutrient does.
Can Firmora replace the supplements I already take?
Many women find they no longer need a separate biotin, hair, skin and nails gummy, vitamin D3, zinc or B12. Firmora isn't a complete multivitamin, though. It doesn't include iron, calcium, magnesium, folate or omega-3s, so keep anything your doctor has recommended for those. Check with your doctor before you stop anything you've been prescribed.
Can I take Firmora with my multivitamin?
Ask your doctor or pharmacist first. Firmora already has generous amounts of zinc, selenium, vitamin D3 and vitamin A, and doubling up can push you past safe daily limits.
How long until I see results?
Hair grows in cycles, so this takes patience. In our test group of 100 women, 93% reported less shedding within three months and 87% reported visible new growth by month six.* That's why we recommend the 90-Day Protocol.
*Self-reported results. Individual results vary.
Can I take Firmora while pregnant, trying to conceive or nursing?
We don't recommend Firmora during pregnancy. If you're pregnant, trying to conceive or nursing, talk to your doctor first.
I have a thyroid condition. Can I take Firmora?
Firmora contains iodine, kelp and ashwagandha, which can affect thyroid function. Please talk to your doctor before starting.
Does Firmora affect lab tests?
Firmora contains 3,000 mcg of biotin. High-dose biotin can interfere with some lab tests, including thyroid and heart tests. Tell your doctor you take biotin before any blood work.
What's your refund policy?
Try Firmora for a full hair cycle. Your first order is covered by our First-Bottle Guarantee: if it isn't right for you, contact us between day 21 and day 45 after delivery and return all bottles for a refund. One per customer. Orders placed with a discount code aren't covered, and the Annual Protocol is final sale. You can cancel any subscription before your next billing date. Read the full policy.
Truth. Purity. Results.
One formula. Fewer bottles.
Start today, give it 90 days, and see what consistency can do.
Your first bottle is $39, then $69 a month. Cancel anytime.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Test group results are self-reported by 100 women; individual results vary. Pregnant or nursing, taking medication, or have a medical condition (including thyroid conditions)? Talk to your doctor before use.